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Dubai First “People’s Choice Award” goes to DIFF audience favourites

Posted on

Sunday, 16 December 2007

Industry Sector



United Arab Emirates

Press Release Content

The Dubai First People’s Choice Award winner was revealed at the awards ceremony of Dubai International Film Festival (DIFF). Ibrahim Al Ansari, Dubai First’s Country Corporate Officer, presented awards to three winning films.
In the Short Film category, the award went to Quamar-Working to Live, about a young Indian girl who dreams of going to school and must save her earnings from making jewellery. The Documentary award was won by War Dance, which follows three children from a displaced persons camp in Northern Uganda who travel to the capital to participate in a dance festival. The winning feature film was Dheevari (Fisherman’s Daughter), about an orphan who returns to the village of her birth and rebels against its feudal way of life.

The ‘Dubai First People’s Choice Award’ competition took place during the eight day cinematic event, which featured 141 films from 52 countries. For the first time since  the festival’s launch in 2004, audiences had the opportunity to choose their favourite feature, documentary and short films through participating in exit polls after the screenings. The award was sponsored by Dubai First, the first consumer finance company from Dubai Group.

Commenting on the event, Al Ansari said: “The participation of viewers in the Dubai First People’s Award exceeded our expectations. The turnout was high and this proves to us that our partnership with the Dubai International Film Festival was indeed a remarkable experience, which we plan to leverage on for similar future events. We share the same vision with the festival as we both aim to position Dubai as a pioneer and leader in all aspects whether it is artistic or financial or other fields and this is how our two separate paths meet.”

Shivani Pandya, Managing Director of DIFF, said: “My congratulations go to the three winners, and I would like to thank Dubai First for supporting this initiative. We are pleased it has met with such a positive reception. It is clear that audiences in Dubai welcomed the chance to participate directly in the festival by making their choices known. For filmmakers, this award is a testament to their ability to reach out and affect people, which is the true goal of any artist.”

DIFF attracts top tier talent, elevating Dubai’s status as a leading destination for meaningful cinema.

Dubai First is on track to achieve its vision to be among the top five consumer finance players in the UAE within the next three years. Increasing its involvement with local events, Dubai First seeks to affiliate itself with activities that complement Dubai’s aim for excellence.

The Dubai International Film Festival took place from 9-16, December 2007.

Notes and contacts

About Dubai First

Dubai First is a Dubai Group company. Dubai Group is the leading diversified financial company of Dubai Holding and makes up one of its seven entities. Dubai First marks Dubai Holding’s entry into the consumer finance industry.

Dubai First aims to aggressively grow its existing profitable credit cards portfolio. In due course, Dubai First will expand its offering to include, mortgages and other differentiated financial services.

With a clearly defined market segment and a solid strategic intent supported by a modern and reliable infrastructure, Dubai First is set to scale new heights in product innovation and customer service.


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