A California-based technology company plans to spend more than $100 million (Dh367m) on a factory in the UAE to produce fuel reformulating products that will help reduce emissions from diesel engines.

Joseph and Gionis, a consulting and distribution firm dedicated to promoting biotechnology, health and welfare throughout the Middle East, is looking for a local partner in the UAE to set up a factory to blend the green fuel additive.

Dr Walid Yousef, Vice-President and Director of International Operations at Joseph and Gionis, said: “Carbon emissions from diesel engines is a burning issue all over the world. We are looking for a local partner to set up a blending factory in the UAE to produce Ethos Fuel Reformulating liquid with an investment of more than $100m. The proposed factory will produce enough liquid to serve huge markets, especially India and China. We will supply Ethol FR from Dubai to 20 countries in the region.”

The company has been negotiating with the UAE Government to introduce the emission-reducing liquid in all vehicles so as to reduce harmful carbon emissions causing global warming, Yousef said.

He said Ethos FR helps to reduce carbon emissions from diesel vehicles, ships, and factories using diesel. When added to the fuel, Ethos FR reduces the emissions of hydrocarbons, nitrogen oxides, carbon monoxide, particulate matter and other harmful products of combustion. With the UAE Government spending billions of dollars to reduce carbon emissions from vehicles and factories, the new product has a bright future in the Middle East, Yousef said.

He said the company has signed an exclusive agreement with Ethos Environmental, a company based in San Diego, California, to blend and distribute Ethos FR products in the UAE and more than 20 other countries throughout the Middle East and Asia.

“We plan to distribute Ethos FR in India, China and all the Middle Eastern countries from the proposed UAE factory,” Yousef said.

He said initial plans to add Ethos FR directly into Dubai’s state-owned fuel supply chain will guarantee a minimum sale of about $30m per year.

Due to the construction boom, heavy construction equipment and vehicles that burn diesel are causing air pollution by emitting carbon dioxide. Introducing Ethos FR directly into the fuel supply chain will help to reduce harmful emissions from all heavy equipment and municipal and private transport vehicles, Yousef added.

Ethos Environmental is the manufacturer of fuel reformulating products that help industries meet environmental regulations and relieve skyrocketing fuel costs. The company claims that by using Ethos FR commercial vehicles can increase fuel mileage between seven and 19 per cent, while reducing harmful emissions by more than 30 per cent.

New ethos

Ethos Fuel Reformating is a non-toxic, non-hazardous liquid for use in cars, trucks, buses, ships, trains and generators. It claims to reduce fuel costs by producing a net gain in mileage.

Ethos Fuel Reformating utilises cleaning and lubricating esters suspended in a mineral oil base and cleans and lubricates the internal parts of the engine without the use of petroleum-derived products commonly found in fuel additives.

It removes carbon deposits, one of the culprits that cause incomplete fuel combustion, resulting in wasted fuel that creates toxic emissions.

The combination of cleaning and lubricating esters in Ethos FR stabilises the fuel without changing its specifications.

The overall result is that Ethos Fuel Reformating makes engines combust fuel more completely.

It reduces fuel consumption and reduces non-combusted residues that an engine expels in the form of exhaust emissions, such as hydrocarbons, nitrogen oxides, carbon monoxide, particulate matter and other harmful products of engine combustion.

Unused fuel is saved in the tank of the vehicle, waiting to be used efficiently by the engine, instead of exhausted in the form of toxic emissions and other harmful gases, which are then released into the environment.


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