Israeli Ad Pulled Due to Saudi Pressure
(IsraelNN.com) Nissan Motor Company has asked its Israeli distributor to pull a local television commercial for the new Nissan Tiida (sold in the U.S. under the name Versa). The decision came after a Saudi Arabian official threatened Nissan with a region-wide boycott.
The commercial, produced by the firm of Inbar-Merhav-Shaked, depicts a group of Gulf Arabs in traditional dress and surrounded by bodyguards attacking a Tiida compact. After hitting, cursing and throwing a shoe at the car, the protagonist is pulled away as a voice-over says, “When you are the most fuel efficient, it’s clear that you won’t be loved by the oil emirates.”
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