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Ad Campaign Promoting Islam To Roll Out In New York Subways

14 August 2008

Advertisements promoting Islam will be placed in New York City subway cars for one month beginning in September. Victoria Cavaliere reports from VOA’s New York Bureau that the organizers of the ad campaign say they hope the ads will clarify some misunderstandings about the Muslim religion.

The subway ad campaign, sponsored by the Islamic Circle of North America, will roll out on September 15 in 1,000 subway cars through out New York City’s subway system.

The ads are simple and graphic, using phrases about Islam, such as “Head Scarf” or “Islam?” The ads then direct riders to a website or to a telephone hotline to obtain more information about Islam.

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Subway ads


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