Ample business and market opportunities await Islamic companies in Muslim and non-Muslim countries if they can execute effective branding strategy, according to a branding expert from Oxford University.

Dr Paul Temporal, associate fellow at the British university’s business school, said the Islamic values like honesty and cleanliness could provide strong fundamentals for companies to build their brands not only for Muslim but also non-Muslim markets.

I guess Dr. Temporal never heard of the common Islamic practice of “taqiyya.” Taqiyya is basically lying for the good of Islam and it is not only permitted, but required.

More details on taqiyya at this link:


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