Abu Dhabi Islamic Bank (ADIB), unveiled its new brand identity in line with its vision to become a top tier global Islamic financial services group and to deliver on its mission of providing “Islamic financial solutions for the Global community”.

ADIB also introduces a new slogan that captures its commitment to provide world-class, ethical banking based on its core values, “Banking as it should be”. The ADIB brand identity brings to the fore its core values. These core values are: Simple and Sensible, Transparency, Mutual Benefit, Hospitality and Tolerance and Shariah inspired.

There is one huge and obvious problem with ADIB’s charade in this case: the chair of ADIB’s Shariah Advisory Board is none other than the notorious, hateful, intolerant Jihadist, Mufti Taqi Usmani, who needs no introduction for SFW readers. Usmani has ties to the Taliban and has called for Jihad against the West.



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